Santa Fe Tourism:

Food & Outdoor Campaign

With a fresh campaign tagline that was less than 2 years old Santa Fe Tourism was looking to evolve the look and feel of the “uncover your different” campaign. We shot a new set of assets (still and video) for a spring campaign that evolved the art direction from the previous shoot while focusing on a few of the the departments main tenets: culture, food, history, and the outdoors that Santa Fe has to offer.