FWD: A Marketing ConferenceWhat does the future of marketing smell like?
Project type: Experiential design
Studio/Agency: Wink & Bearded Kitten
Role: Senior Art Director/Designer
Team: Carlos Escobar (CD) Mike King (Senior Writer) Monica Misiak (Senior Art Director/Designer)
Highlights: A master class in transforming a space and building a hypetrain alongside it to deliver the message.
This was a 2nd year event with a full rebrand. The team and I worked on every aspect from building the concept and name to art direction for the space and experiences. We had incredible partners in Bearded Kitten (experiential agency) and knocked this one out of the park.
From: Here, To: ThereTake me to your humanoid robot keynote speaker
Project type: Experiential design
Studio/Agency: Wink & Bearded Kitten
Role: Senior Art Director/Designer
Team: Carlos Escobar (CD) Mike King (Senior Writer) Monica Misiak (Senior Art Director/Designer)
Highlights: A one day conference where Mailchimp shined a light on the future of marketing. This was a marketing conference full of inspiration and transformation with panels, Q&A sessions, and an exceptional lineup of talks from world renown marketers, celebrity guests, Intuit Mailchimp experts and even an AI powered humanoid robot name Ameca.
Parley CoffeeHot or Cold, Light & Bold
Project type: Brand & Packaging for a small batch coffee roaster
Studio/Agency: El Andy Diaz
Role: Lead designer
Team: Will Johnston (Lead designer)
Highlights: Once our system and brand update was introduced, Parley saw an uptick in weekly sales of 280%
Brand affinity grew and as customers started seeing the system in use on the bags, they quickly asked for merch, we implemented pre orders and sold out of every item we printed, not too bad.
