Springs Spiked Punch
outside the box craft cocktails
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Work done in collaboration with Madwell
Senior Designer responsible for branding, system, and package designCreative Director: Jason Torrez
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Identity & System
Naming
Package design
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Took a Heineken innovations lab idea from naming to full campaign with an incredibly small team.
Broke through the noise by creating an elevated package that was a far cry from the maximalist and loud competitive landscape.
Springs Spiked Punch is a a ready to drink alcoholic beverage created by Heineken’s innovation lab. While canned cocktails were seeing a rise in the market, Heineken saw an opportunity to create a share-able high quality drink that put emphasis and focus on the craft and quality instead of convenience.
They came to us with the idea and we began to work from the ground up on the product, naming, branding, system, and package design were all executed within a small team of creatives. The brand took visual nod from the idea of punchbowl drinks and added a twist of modern through illustration, texture, and color. The share-ability of a punch bow with the convenient container for an on the go world.
